Projects!
Projects!
BERO Brewing x ASU
What began as an inspired LinkedIn post about the launch of BERO Brewing Tom Holland’s premium non-alcoholic beer brand quickly evolved into one of my proudest passion projects.
Over the course of eight months, I collaborated with Jackie Widmann, BERO’s VP of Marketing, to design the foundational framework for a college campus ambassador program.
From brainstorming in Google Docs to building launch-ready websites and campaign initiatives, I helped shape a student-led strategy that reflected BERO’s mission of balance, community, and enrichment while connecting that mission to career growth and personal development.
In the process, I discovered a true passion for the non-alcoholic space and the power marketing plays in redefining culture.
Check Out My Website!
Where It Started
This written framework outlines the foundational strategy for launching BERO Brewing’s first-ever college campus ambassador program. The document covers key components such as:
1) Program Objectives & Brand Alignment
2) Ambassador Role Structure & Expectations
3) Recruitment Strategy & Target Campuses
4) Activation Ideas & Campus Engagement Tactics
5) Performance Metrics & Feedback Loops
Built with scalability in mind, the framework connects BERO’s brand pillars to a student experience that promotes both personal growth and professional development.
This strategic document laid the groundwork for a launch-ready initiative
Delta Airlines x Cannes Lions
Delta Airlines|Cannes Lions
As part of a 24-hour campaign brief competition hosted by Arizona State University and the Cannes Lions International Festival of Creativity, I worked with a randomly assigned team to develop a fully integrated marketing strategy for Delta Air Lines.
Our campaign followed the IBEX (immersive brand experience) model, incorporating paid, earned, owned, and platform media tailored to Gen Z consumers. We grounded our approach in real audience insights and cultural relevance, building a full 360-degree campaign.
I presented our strategy and video projects to a panel of Delta executives and industry professionals from agencies including Havas, Mindshare, and LAVIDGE. Our team’s concept was awarded Gold for its innovation, creativity, and overall cohesiveness.
This experience made me incredibly excited for my future career and showed me the power of what can happen when passionate creatives are working together.
“Devils Advocates” ASU Student Ran Media
As part of a semester-long, student-led social media project, I managed content strategy and scheduling for the Devils Advocates brand across multiple platforms. Our team operated like a real-world agency, using Hootsuite to plan and automate posts, ensuring consistent, on-brand messaging. We collaboratively developed our brand identity and voice to connect with our target audience of fellow ASU students. I contributed to content creation, copywriting, community engagement, and analytics tracking.
We created content highlighting local food spots, community events, exclusive student deals and discounts, and relatable college moments, building a social hub for ASU students. Our campaign stood out among all class teams and won the semester competition for the most viral post. My post received over 600k views, 64k likes, and 19k shares! I worked in collaboration with a local photographer and used insights from Hootsuite to help curate and time this viral moment.
At the end of the semester, we presented our campaign performance, key metrics, and strategic insights in a final presentation to peers and faculty. This project provided hands-on experience in social media management, brand building, data storytelling, performance strategy, and meeting deadlines in a fast-paced team environment.
